In the power of social media, it is nearly impossible to not mention speed. With that being said, most social media users do not have span over a few minutes to be generous but more than 60 seconds preferably. The motto the shorter the better is best in this case. How long should a video should be? The answer is stated on NewWeb.Com states "Truth is, there are two answers for this question 1.As short as possible 2.It depends. Obviously, both are right. we are in an era in which attention spans are getting shorter as we’re flooded with all sorts of content; text ads, Buzzfeed lists, photos, banners and more videos." (Hornung,2016).
Buzzfeed has swept the nation and the world with their Tasty videos. Creating meals before our eyes in 15 or 30 second clips. Making it look so easy, attainable and engaging. It is important to be able to spread and share your message quickly to your followers and keep them engaged. They now have Tasty video versions in Brazil, Japan, England, and other parts of the world creating dishes that you can make from another part of your world right in your kitchen. Buzzfeed has maximized and learned the meaning of creating and keeping everyone connected through the power of the internet. "Identify what topics of interest drive the influencers in these communities and how focusing on the critical issues work to your benefit "(Breakenridge, 102). Buzzfeed has learned to connect with millennials, those who don't connect well with cook or want to advance their cooking skills, and those who have a busy lifestyle and need quick meals on the go. Buzzfeed has led the way to this innovation of speedy videos and has sweeping the internet by storm.
References
Breakenridge, D.
(2012). Social media and public relations: eight new practices for
the PR professional. Upper
Saddle River, NJ: FT Press.
Hornung, Y. (2016, March 10). The Optimal Length For Video Marketing Content. Retrieved from https://thenextweb.com/socialmedia/2014/05/02/optimal-length-video-marketing-content-short-possible/#.tnw_P2HPVC7d
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