Keeping it Real

    When someone meets you for the first time, you want to give your best impression. When it comes to social media it can be the same thing. It is important to give your best impression. It could be with the aesthetics of your webpage and attracting your website visitors when the first see your website.  It is the idea that people are attracted to what they see. 

      People use videos, layouts, gifts, music and more to make it more appealing to the audience that they are trying to cater to. It is important to have your own photos that display your style and your lens of thinking. It is important to show your style of things of how things are done. It is also critical to express your passion in means that are personal and relatable. You don't want to be deemed as not genuine. "Share newsworthy information related to your brand that interests the community, keeping community members updated about the brand’s activities "(Breakenridge,2016). It is good to consider what information you are displaying. When posting have a balance of sharing personal information and comical, useful and interesting. 

       This will all be around who you are talking to. The sad truth is that only 44% of businesses have created buyer personas. Knowing your buyer is essential to making strategic decisions regarding sales and marketing. Ask yourself who will be viewing your social media and who will care about what you  share. Then, start crafting a social media plan that focuses directly on those individuals, teams, or businesses. If your audience feels  like you know them well enough, they’ll be more inclined to find out who you are.(Segal,2016). Knowing your audience and who you are targeting is key to having a successful, blog or following on your social media channels. 

References

Breakenridge, D. (2012). Social media and public relations: eight new practices for the PR professional. Upper Saddle River, NJ: FT Press.

Segal, S. (2016, September 15). 7 Habits to Make Your Brand More Authentic on Social Media. Retrieved from https://www.oktopost.com/blog/7-habits-make-brand-authentic-on-social-media/