Who Can Tell the Best Version of the Story?

Sharing our stories and days has truly been a phenomenon and keeping us afloat. Snapchat has helped pioneered the storytelling of social media. You are able to stay in touch real time no matter where they are in the world. Snapchat has let storytelling be brought to a whole new level. Snapchat has been revolutionary in one sense like twitter. It makes you tell your story within the realms of a 10 second span.

It makes us keep the storytelling engaging with filters, geofilters to share where you are at.It creates an engagement piece that paints a clearer picture in the storytelling. Recently,Instagram and this week Facebook have decided to follow suit. They have created their own snapchat story telling like feature. You can share with your followers what is going on in your day but as PR professional can even grasp more attention on their target audience. As a real estate professional, you can show “snaps” of a property to promote and show to potential clients. You  can also use the story to promote a particular campaign. Nike could decide to expand their “Just Do It” campaign by featuring snippets of videos displaying their product.

Sharing our stories seems to be a popular trend that isn’t going anywhere. "Yes, this is something that was pioneered by Snapchat," Connor Hayes, a product manager at Facebook, said during a press briefing in San Francisco on Monday. "We think they did a great job of uncovering that Stories as a format is the way that people really want to share photos and videos in social apps"(Nieva, 2017). “This may be the newest form of journaling. This can show one day an aspect of history that can be recorded only to tell a side of a tale. Sharing of stories use to be somewhat of a private practice is one that is streamlining into almost every media channel.  “Strategically, it’s hard to argue with Instagram’s introduction of stories. It’s a ruthless effort to increase sharing on its own platform at the expense of Snapchat’s future growth, using the very tools that Snapchat invented “(Newton,2016). Now, Facebook does own Instagram and started Instagram Stories only right after Snapchat turned down a deal to be bought out by Facebook. Now that Facebook has now done Facebook stories as well, will this mean war between Snapchat and Facebook? Only time will tell.

To be continued….

References

Newton, C. (2016, August 02). Instagram's new stories are a near-perfect copy of

Snapchat stories. Retrieved from http://www.theverge.com/2016/8/2/12348354/instagram-stories-announced-snapchat-kevin-systrom-interview

Nieva, R. (2017, March 28). Facebook Stories makes big move in war against

Snapchat. Retrieved from https://www.cnet.com/news/facebook-stories-snapchat-snap-main-
app/

Keeping It All Streamlined

Some of the funniest things I may see during my day is on Twitter. Twitter tends to be filled with puns, jokes, memes, but can also be quite serious. For some Twitter may be where the news broke out first to them.Twitter can be used to set a platform or precedence of your ordinary person, corporation or public figure. I was fortunate enough this past Tuesday March 21st to catch the NBA game of the Dallas Mavericks and Golden State Warriors play live. I thoroughly enjoyed it, thanks to the generosity of my husband.

Nowadays, it is very important to capture a moment in real time.  “Metrics from Hootsuite have provided us with tangible and quantifiable insights to measure content that is shared with leadership teams. These Metrics illustrate the success of content and how we can reach new and existing audiences better.”(HS)It builds credibility from your followers and can grow the followers that you have.  “Communications and technology go together. But, this hasn’t always been the case for PR professionals integrating technology into their daily roles. “(Breakenridge, 2012, pg. 37). Great sites like Hootsuite can sync it together and make you feel that everything comes together and plan one’s posts so that they come in real time.

References

Breakenridge, D. (2012). Social media and public relations: eight new practices for the PR

professional. Upper Saddle River, NJ: FT Press.

Inc., H. M. (n.d.). Social Media Analytics. Retrieved from

https://hootsuite.com/products/social-media-analytics

Sharing is Caring

                                            Photo Credit: www.turnto23.com

There have been so many PR campaigns that have emerged over the years and even more so since social media arose. Social Media has helped companies expand their platform and help gather more of a following. Social Media can help virtually any PR campaign in the spreading the mission and goals of that particular campaign.  There are many types of social media channels and they each have their own specialization.

            Hashtags are a great way to utilize and expand the platform that is trying to be spread and made known. Hashtags can be effective on any social media platform such as Instagram, Facebook, Twitter, Snapchat, etc. There have been many effective and successful social media campaigns but one that stood out was the #ShareYourEars campaign. This campaign was a partnership with Walt Disney and Make a Wish Foundation and had their audience share their pictures onto the hashtag #ShareYourWars.  

                     

                                                                             Photo Credit: www.tint.com

                                                                    

With each share Disney donated $5 when someone posted a pictures with their Mickey Mouse ears with the hashtag #ShareYourEars. The campaign was utilized on twitter and Instagram and was streamlined through TINT. TINT was a marketing tool being able to use and showcase content from multiple sources. They can use their hands, bows, or any creative means to create their ears. The goal was $1,000,000 but it was so successful and had doubled to $2,000,000 in donation in Make A Wish Foundation. It was successful being able to surpass it’s original goal and being able to attain the goal that it was trying to achieve. 

Creating an Audience via Social Media

              In a world that gives many messages, it is imperative to be distinct and stand out in a sea of other people. The same goes for a social media, in order to gain engagement and a true voice. It is important to have a pull over your target audience and that your signature stands out especially if you are in a competitive market or industry. Creating a voice that expresses passion and authenticity creates more engagement with your target audience versus a automatic message.


           It is important to understand the assets and use of Pinterest, Twitter, Facebook, Instagram, Snapchat and etc. One should know the demographics that typically use those application and use phrases, hashtags that can create a conversation with your audience. 
"Social media is a communications tool,like the telephone and email,that serves the purposes of critical business functions,including public relations,marketing,lead generation,customer service,and market research"(Blanchard, 2011, pg.16). It should be a natural communication piece of your business and have a distinct purpose of existence, that is not only apparent to you but to those who are following you. "Social media requires you to shift your mindset to unite communications and collaborative technology. When you adopt a new attitude and expand your knowledge and skills, the result leads to successfully incorporating new practices into your daily responsibilities, personally and professionally"(Breakenridge, 2012, pg. 2).  Social Media is a way to take your business or corporation to new heights and levels. 

References

Breakenridge, D. (2012). Social media and public relations: eight new practices for the PR

professional. Upper Saddle River, NJ: FT Press.

Blanchard, O. (2011). Social media ROI: managing and measuring social media efforts in your

organization. Indianapolis, IN: Que.