Sharing is Caring

                                            Photo Credit: www.turnto23.com

There have been so many PR campaigns that have emerged over the years and even more so since social media arose. Social Media has helped companies expand their platform and help gather more of a following. Social Media can help virtually any PR campaign in the spreading the mission and goals of that particular campaign.  There are many types of social media channels and they each have their own specialization.

            Hashtags are a great way to utilize and expand the platform that is trying to be spread and made known. Hashtags can be effective on any social media platform such as Instagram, Facebook, Twitter, Snapchat, etc. There have been many effective and successful social media campaigns but one that stood out was the #ShareYourEars campaign. This campaign was a partnership with Walt Disney and Make a Wish Foundation and had their audience share their pictures onto the hashtag #ShareYourWars.  

                     

                                                                             Photo Credit: www.tint.com

                                                                    

With each share Disney donated $5 when someone posted a pictures with their Mickey Mouse ears with the hashtag #ShareYourEars. The campaign was utilized on twitter and Instagram and was streamlined through TINT. TINT was a marketing tool being able to use and showcase content from multiple sources. They can use their hands, bows, or any creative means to create their ears. The goal was $1,000,000 but it was so successful and had doubled to $2,000,000 in donation in Make A Wish Foundation. It was successful being able to surpass it’s original goal and being able to attain the goal that it was trying to achieve.