Sharing our stories and days has truly been a phenomenon and keeping us afloat. Snapchat has helped pioneered the storytelling of social media. You are able to stay in touch real time no matter where they are in the world. Snapchat has let storytelling be brought to a whole new level. Snapchat has been revolutionary in one sense like twitter. It makes you tell your story within the realms of a 10 second span.
It makes us keep the storytelling engaging with filters, geofilters to share where you are at.It creates an engagement piece that paints a clearer picture in the storytelling. Recently,Instagram and this week Facebook have decided to follow suit. They have created their own snapchat story telling like feature. You can share with your followers what is going on in your day but as PR professional can even grasp more attention on their target audience. As a real estate professional, you can show “snaps” of a property to promote and show to potential clients. You can also use the story to promote a particular campaign. Nike could decide to expand their “Just Do It” campaign by featuring snippets of videos displaying their product.
Sharing our stories seems to be a popular trend that isn’t going anywhere. "Yes, this is something that was pioneered by Snapchat," Connor Hayes, a product manager at Facebook, said during a press briefing in San Francisco on Monday. "We think they did a great job of uncovering that Stories as a format is the way that people really want to share photos and videos in social apps"(Nieva, 2017). “This may be the newest form of journaling. This can show one day an aspect of history that can be recorded only to tell a side of a tale. Sharing of stories use to be somewhat of a private practice is one that is streamlining into almost every media channel. “Strategically, it’s hard to argue with Instagram’s introduction of stories. It’s a ruthless effort to increase sharing on its own platform at the expense of Snapchat’s future growth, using the very tools that Snapchat invented “(Newton,2016). Now, Facebook does own Instagram and started Instagram Stories only right after Snapchat turned down a deal to be bought out by Facebook. Now that Facebook has now done Facebook stories as well, will this mean war between Snapchat and Facebook? Only time will tell.
To be continued….
References
Newton, C. (2016, August 02). Instagram's new stories are a near-perfect copy of
Snapchat stories. Retrieved from http://www.theverge.com/2016/8/2/12348354/instagram-stories-announced-snapchat-kevin-systrom-interview
Nieva, R. (2017, March 28). Facebook Stories makes big move in war against
Snapchat. Retrieved from https://www.cnet.com/news/facebook-stories-snapchat-snap-main-
app/
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