Creating an Audience via Social Media

              In a world that gives many messages, it is imperative to be distinct and stand out in a sea of other people. The same goes for a social media, in order to gain engagement and a true voice. It is important to have a pull over your target audience and that your signature stands out especially if you are in a competitive market or industry. Creating a voice that expresses passion and authenticity creates more engagement with your target audience versus a automatic message.


           It is important to understand the assets and use of Pinterest, Twitter, Facebook, Instagram, Snapchat and etc. One should know the demographics that typically use those application and use phrases, hashtags that can create a conversation with your audience. 
"Social media is a communications tool,like the telephone and email,that serves the purposes of critical business functions,including public relations,marketing,lead generation,customer service,and market research"(Blanchard, 2011, pg.16). It should be a natural communication piece of your business and have a distinct purpose of existence, that is not only apparent to you but to those who are following you. "Social media requires you to shift your mindset to unite communications and collaborative technology. When you adopt a new attitude and expand your knowledge and skills, the result leads to successfully incorporating new practices into your daily responsibilities, personally and professionally"(Breakenridge, 2012, pg. 2).  Social Media is a way to take your business or corporation to new heights and levels. 

References

Breakenridge, D. (2012). Social media and public relations: eight new practices for the PR

professional. Upper Saddle River, NJ: FT Press.

Blanchard, O. (2011). Social media ROI: managing and measuring social media efforts in your

organization. Indianapolis, IN: Que.